Phisica Gym






The Client

At Phisica, our mission is to deliver a premium management software, assisting fitness facilities of all sizes in operating with greater efficiency and effectiveness. We strongly believe that everyone should have access to top-quality management systems. Our goal is to simplify the process, ensuring that the platform is user-friendly and easy to use for all members of the workplace.

Our Role

KRD Media has been commissioned to develop a comprehensive digital solution for Phisica Gym, encompassing a gym management website, custom marketing software, mobile application development, and digital marketing strategies. The goal is to streamline gym operations, enhance member engagement, and amplify the gym's online presence to attract and retain customers.

Gym Management Website:

Develop a user-friendly website tailored to Phisica Gym's requirements. Implement features for membership management, class scheduling, online booking, and payment processing. Ensure seamless integration with existing gym management systems for efficient operations.

Custom Marketing Software:

Design and develop a bespoke marketing software solution to facilitate targeted marketing campaigns. Incorporate features for lead generation, customer segmentation, and personalized communication. Enable analytics and reporting functionalities to measure campaign effectiveness and ROI.

Mobile Application Development:

Create a native mobile application compatible with iOS and Android platforms. Include features such as workout tracking, class reservations, in-app messaging, and push notifications. Optimise the app for performance, security, and user experience.

Digital Marketing Strategies:

Devise a comprehensive digital marketing plan to increase Phisica Gym's online visibility and attract potential members. Implement strategies including search engine optimization (SEO), social media marketing, email marketing, and paid advertising campaigns. Monitor campaign performance, analyze metrics, and refine strategies for continuous improvement.


Fully Functional Gym Management Website:

User Interface (UI) Design: A visually appealing and intuitive interface designed to enhance user experience and engagement.

Membership Management:

Implement features for membership registration, renewal, and management, including member profiles and payment processing integration.

Class Scheduling and Booking:

Enable members to view class schedules, reserve spots, and receive confirmation notifications. Online Booking System: Integrate an online booking system for gym facilities, personal training sessions, and other services.

Payment Gateway Integration:

Secure payment gateway integration to facilitate online payments for memberships, classes, and services. Responsive Design: Ensure the website is responsive across various devices and screen sizes for seamless access and usability.

Lead Generation Tools:

Develop tools to capture leads through website forms, landing pages, and social media channels. Customer Segmentation: Implement segmentation capabilities to categorise customers based on demographics, behavior, and preferences.

Personalised Communication:

Enable personalised email and SMS campaigns tailored to specific customer segments for targeted marketing.

Analytics and Reporting:

Integrate robust analytics and reporting features to track campaign performance, monitor KPIs, and generate insights for optimization. Integration with CRM Systems: Seamless integration with Customer Relationship Management (CRM) systems for centralised data management and communication tracking.

Native Mobile Application:

Workout Tracking:

Incorporate features for members to track their workouts, set goals, and monitor progress.

Class Reservations:

Allow users to browse class schedules, reserve spots, and receive reminders for upcoming classes.

In-App Messaging:

Enable communication between members and trainers, as well as push notifications for important updates and promotions. Integration with Wearable Devices: Integrate with wearable fitness devices to sync workout data and provide a seamless fitness tracking experience.

Offline Access:

Implement offline functionality to allow users to access certain features and content even without an internet connection.

View the live website →

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